Comvita has established a subsidiary in Japan as it moves to reposition its business from being an exporter to an international company.
The Te-Puke based bee product company is broadening its product range while narrowing its marketing focus to niche markets. These are New Zealand, Australia, Japan and the UK.
Comvita has opened a 100% owned subsidiary in Yokohama, even though current sales are still a small part of their overall export business.
