December 2001 issue Pharmacy Today magazine

PHARMACISTS SLIP IN TRUST SURVEY

Pharmacists rank in the top 10 list of New Zealand's most trusted professions, but it isn't all good news. They've slipped in the rankings from 3rd last year to 7th this year.

In the Readers Digest second annual study of trusted brands and professions, pharmacists out-ranked teachers (8th), plumbers (9th) the church (15th), lawyers (18th), psychologists (19th) and taxi drivers (20th).

The most trusted professionals are fire fighters who edged out pilots (2nd) and nurses (3rd). Not surprisingly, politicians still hold the bottom ranking of 25 professions, one below car salesmen.

Doctors pushed ahead of pharmacists for the first time, maintaining their 6th ranking, one ahead of their Australian counterparts at 7th. Pharmacists however are more trusted in Australia where they ranked 4th.

More than 30 product categories were included in this year's survey with Voltaren again coming out tops in two categories - the most trusted arthritis treatment and anti-inflammatory rub. In the anti-inflammatory rub category Voltaren scored twice that of its nearest competitor Deep Heat.

Panadol was a clear winner as the most trusted pain reliever for the second year in a row with a score three times that of nearest rival, Disprin.

Robitussin was the winner in the cold-flu remedy category, edging out Coldrex and Lemsip.

For the second year in a row, Healtheries won most trusted brand in
the vitamin supplement category scoring three times that of nearest rivals Blackmores and Berocca.

The overall most trusted brand was Air New Zealand with Southern Cross voted most trusted health insurer for the second time.

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